Tennis player, Coco Gauff releases fashion line with New Balance

Coco Gauff is a phenomenal tennis player that has broken records at such a young age. She is a household name along with the other great tennis players such as Naomi Osaka, and Venus and Serena Williams. At the budding age of 14 Gauff was sponsored by New Balance and the relationship has only blossomed since. New Balance and Gauff have partnered to release a uniquely designed fashion line, that formed through the visions of the young and vibrant athlete.

The collection is influenced by the 90s as well as Gauff’s love for street art and graffiti. Gauff was heavily involved in the creation of the collection. She stated, “I wanted to push it with the graphics and fit of the collection, so I am pumped to finally see it in store and let fans get their hands on it.” 

Brittany Branch, Senior Product Manager for Global Lifestyle Apparel at New Balance added, “We wanted to make sure that the same excitement Coco brought to all our design meetings was reflected in her collection and we are thrilled to see the product come to market while she is playing in NY,” 

As the youngest player in the top 100, she has now added yet another achievement. It is good to see her being able to express herself, make an impact, and make boss moves. You can grab an item from her collection beginning August 26th, 2021 exclusively at Footlocker Women, and online at New Balance.

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Dani Azul

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