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Tennis star Serena Williams spoke out on Wednesday after The New York Times newspaper published an article about her venture fund but inaccurately used an image of her sister, Venus Williams.
The article detailed a new venture fund of Williams’, Serena Ventures, and how it recently raised $111 million to support underrepresented and diverse business startups.
According to Serena Ventures, 76% accounts for the underrepresented founders with 47% of the founders being Black and 12% being Latino, which promotes inclusion and equity.
Williams spoke out about the Times article incident on Twitter along with posting an image of the publication. “This is why I raised $111M for @serenaventures. To support the founders who are overlooked by engrained systems woefully unaware of their biases,” she wrote. “Because even I am overlooked. You can do better, @nytimes.”
Hours later, The New York Times addressed the situation on Twitter. “This was our mistake,” the publication tweeted. “It was due to an error when selecting photos for the print edition, and it did not appear online. A correction will appear in tomorrow’s paper.”
Williams is among several other Black celebrities that have been misidentified in media coverage.
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