12 year old rapper makes history as LEGO’s first kid creative director
Photography Katie Scheuber
Twelve year-old Robyn known as Lil Bit Saucy was recently hired as the first-ever kid creative director for LEGO Group.
The creative group led by kids focuses on showcasing and inspiring the imaginative superpowers of today’s youth.
The Chicago native will join nine other young creatives and will be working directly with mentors from Lego and Universal Music Group to create content using LEGO Vidiyo.
While being a creative director Robyn works with local businesses that pay her to write rap jingles for them, and it takes her just an hour to write a new song.
The Kids Creative Studio was inspired by the recent launch of LEGO Vidiyo which is a playful and innovative music video maker experience designed to celebrate and expand kids’ creativity and passion for music.
In her role, Robyn will also receive $10,000 to go towards her future educational and creative pursuits. Along with cash, the studio will produce music videos, engaging content and a commercial that will launch this summer.
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![[L-R] Stephen Kendrick, Tommy Woodard, Anna Douglas, Ben Watson, Cameron Arnett, BJ Arnett, Ken Bevel, Aspen Kennedy, Jerry Shirer, Priscilla Shirer, Jerry Jr., and Alex Kendrick arrived on the red carpet at the premiere of Sony Pictures' AFFIRM Films' movie 'The Forge'.Photo Credit: Paras Griffin, courtesy of Affirm Films](https://i0.wp.com/thelinkentertainment.com/wp-content/uploads/2024/08/unnamed-4.jpg?fit=300%2C189&ssl=1)
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