Tracee Ellis Ross joined just on time. Ulta Beauty has put more than $25 million towards the diversion and inclusion by committing to making Ulta Beauty more diverse. At the moment, the company decided to give $4 million for marketing efforts of Black-owned brands within the company to fuel brand awareness and sustain growth whereas $20 million will go to media investments.
Tracee is a strong and accomplished actor that has played women in shows such as Girlfriends and Blackish. She recently released her own hair care products, Pattern Beauty that is now seen in many stores including Ulta Beauty. Her product line was made for all women that embrace their natural beauty.
“I look forward to formalizing an already existing dialogue and partnership around diversity and inclusion with Mary Dillon and the Ulta Beauty team,” says Ellis Ross
She continued to speak on how thankful she is for the opportunity, “This work requires commitment and accountability from Ulta Beauty to ensure measurable goals are achieved. I am hopeful and optimistic our work together will create foundational change.”
Tracee Ellis Ross exudes authenticity through her style whether through her own hairstyles or fashion. Last year, Ross was honored with the E! People’s Choice Awards Fashion Icon Award in November. ‘I finally felt it was validation for my shopping habit,’ Ellis-Ross joked on the Ellen Degeneres Show.
In this role, Ellis Ross will attend quarterly meetings and help build Ulta Beauty’s diversity from the kind of brands the retailer offers to leadership development for folks working at the company. A press release for Ulta Beauty confirmed that the actor will be present at executive Diversity & Inclusion council quarterly meetings.
Her role is one component of the announcement. Ulta has allocated a significant amount of money to invest in black beauty brands and BIPOC (Black, Indigenous, and People of Color) brands. This commitment also extends to inclusive in store advertising.
She has been well known to advocate for BIPOC women and brands. This a great start that will allow Ellis Ross to bring a fresh and aware perspective.
Ulta Beauty is committing to major changes within the physical stores by instituting extra training for its in-store and salon staff beginning March. Ulta Beauty wants workers at the salon to be a part of the training so they are better able to accommodate customers with diverse backgrounds to improve the shopping experience.
Ulta Beauty is also unveiling its MUSE (Magnify, Uplift, Support, Empower) project soon in order to put a focus on Black players in the beauty industry.
Both individuals are committed to their mission to make the beauty industry more diverse and we can’t wait to see the change.