H&M launches ‘Blank Staples’ for wholesale clients and creatives
H&M.com
H&M has introduced Blank Staples’ for wholesale. Blank Staples is H&M’s core range of premium quality basics that debuted by the brand in September of 2020. The core collection from H&M elevates basic styles, with each piece finished with its own blank label.
This launch will be for creatives looking for a blank canvas to showcase their personal designs or rep their business ventures and can count H&M as a partner as well as become a new format to purchase its men’s streetwear line of essentials and basics in bulk for select styles.
The program will allow for the bulk purchase of the brand’s premium quality basic range of streetwear. Long and short-sleeve T-shirts, sweatshirts and hoodies are now available in runs up to 120 pieces, H&M stated.
The brand consists of modern colors including staples black and cream, beige, gray and lilac, the line’s garments are finished with their own blank labels, ripe for customization.
According to H&M, the new purchasing format allows designers, artists, businesses and entrepreneurs to buy these wardrobe staples in bulk as canvasses for their own collections and projects.
To kick off the launch, H&M partnered with three creatives to showcase the ways their businesses and artistic projects show other creatives what’s possible through the model.
Chainstitch, a custom embroidery startup, houseplant and streetwear brand Plant Man P, and Los Angeles-based eatery Tacos 1986 were selected based on their unique perspectives, and were given a bulk order of Blanks Staples products to style.
“These collaborations are examples and a source of inspiration to show the many possibilities of using the Blanks Staples’ Wholesale model to inspire other artists and businesses,” H&M said.
The collection will be available on H&M website where customers can purchase additional materials such as fabric pens, iron-on stickers, tie-dye sets, embroidery, screen and digital printing tools. Currently, pieces range in price and shoppers will receive a 15 percent discount on orders of three or more garments in the same size and color.
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