Licensed trading cards are college sports
NBC.com
This fall, fans of their favorite college players will be able to own their own licensed trading cards. Usually fans had to wait until the college athlete went pro in order to purchase a trading card. Now with the new NCAA rules allowing college athletes to profit off of their own status, things will change.
Prior to July 1, any training cards featuring college athletes were of former players and school legends. Panini America is launching product lines for football, men’s and women’s basketball, baseball and Olympic sports for college athletes who opt-in to OneTeam Partner’s College Athlete Group Licensing program.
When the NCAA initially announced its guidelines for NIL, group licensing deals were expected to be prohibited. But with the NCAA’s limited regulatory information in regard to NIL, group licensing deals are now allowed.
For now, they plan to kick off the partnership allowing college football, men’s basketball and women’s basketball to license their own trading cards.
Thanks to name, image and likeness rights and a partnership between Panini America and OneTeam, athletes can make agreements with eligible student athletes. The trading cards will feature university marks and logos due to Panini’s licensing agreements with over 200 collegiate institutions across the country.
This expansion is much needed since OneTeam’s deal with Panini is its first group licensing deal with student-athletes. “There’s such a passionate fan base for college sports that doesn’t always translate to being a fan of a pro sport,” Panini VP of Marketing Jason Howarth said.
Panini plans to launch the co-branded college and player products, where some will be autographed, beginning with the 2021 football season that kicks off Aug. 28.
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