Aunt Jemima changes name and logo to Pearl Milling Company

Aunt Jemima has officially dropped their well known brand name and logo. They will now be called Pearl Milling Company.

Over 130 years ago, two white men created the ‘Aunt Jemima’ syrup. The founders took a Black slave archetype and made her the face of the syrup for profit. Aunt Jemima is finally being replaced after the company made billions using a slave’s image.

Pepsi Co, which owns Aunt Jemima’s parent company Quaker Oats, the pancake-mix and syrup line began rebranding itself after the negative criticism the company has been receiving for years, especially within the past year pushing them to move one step closer to permanently abandoning its long lasting name.

Aunt Jemima has been a part of the American breakfast table for over a century and the rebranded products will be arriving in stores in June. Along with the new redesign packaging the company plans to pledge $5 million to support Black communities where $1 million will go to empower and uplift Black girls and women.

Several known companies came under fire as well due to receiving criticism about their roots of their branding including Uncle Ben’s and Quaker Oats. Mars Food announced that they were changing the name of its Uncle Ben’s rice products to Ben’s Original and that it would also remove the image of an older Black man smiling from the box. Also the parent company of Cream of Wheat also said that the Black chef will no longer appear on its packaging.

Companies are finally listening to the voice of the consumers and change will soon be seen on the shelves.