Jennifer Lopez and Alex Rodriguez
Power couple, Jennifer Lopez and Alex Rodriguez, have become minority owners in Kitu Life Inc, the company behind the coffee brand Super Coffee. Jennifer and Alex announced they have invested in Super Coffee which was founded by three brothers, Jim, Jake, & Jordan DeCicco in a Philadelphia University dorm room four years ago.
Image by What Got You There podcast by sean delaney
Super Coffee was inspired by the infamous keto diet where the brothers began to brew organic Colombian coffee blended with lactose-free protein and medium chain triglyceride (MCT) oil from coconuts instead of milk and sugar. The coffee is only 80 calories with zero sugar.
Within four years, The Kitu Life brand includes beverages such as coffee, protein, creamers, natural sweeteners and an infusion of MCT oil with a range of cold and hot coffee. The products are sold all over the United States, Amazon, and nationally distributed by Anheuser Busch.
The joint investment and partnership with Jennifer and Alex will help the brand expand globally.
Alex Rodriguez discovered the brothers’ product in February of 2018 when he saw them on Shark Tank. Unfortunately the DeCiccio brothers didn’t win but that didn’t stop them from pushing Super Coffee into different markets.
“They have built a strong business in a short time and we look forward to helping the brand reach its full potential,” said Alex Rodriguez.
The company was initially valued at $200 million. After expanding the terms with Jennifer and Alex, the post value is now $240 million.
To learn more about the brand, visit www.drinksupercoffee.com.
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