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Beauty Inc Awards, names Selena Gomez’s ‘Rare Beauty’ startup of the year

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Rarebeauty.com

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The 2020 Beauty Inc Awards, aired virtually for the first time this year like many other award shows. This year stayed true to previous years in honoring the best of the best in the beauty industry. The winners included seasoned companies and ones that are new to the industry but yet are all making big waves.

This year’s ‘Startup of the Year’ was awarded to Rare Beauty which the creator is none other than singer and actress Selena Gomez. Rare beauty has been flying off the virtual shelves and fans stan Gomez’s brand.

The award show went on to honor a host of recognizable brands. ‘Newsmaker of the Year’ was awarded to E.l.f. Beauty. ‘The Wellness Award,’ was given to The Honey Pot Co, which is a black owned plant based feminine care company dedicated to providing quality products to women. ‘The Breakthrough Brand of the Year,’ was given to Youth to the People, a family owned company that has taken on social justice issues using their brand for change.

Many brands were recognized during the event. Highlighting the impacts each brand is having in the industry in their unique way. Be sure to go out and support these brands.

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