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George Crum paved the way for James Lindsay’s Rap Snacks

Rap-Snacks-CEO-James-Lindsay

Rapsnacks.net

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George “Crum” Speck was a Black American chef who was born in Saratoga, New York during the early 1900s. He is also the person we need to thank for those delicious potato chips we crave from time to time.

George Crum’s invention has allowed many other potato chip ventures to soar and James Lindsay is a great example of a soaring Black-owned potato chip brand. 

James Lindsay, who is known as the Official Snack of Hip Hop, is the CEO of the potato chips brand, Rap Snacks. Rap Snacks began its journey in 1994 . In 2003, Lindsay later allowed rap stars to help endorse his chips with cartoon images and the opportunity for them to have their own personalized flavors. 

The brand has historically been placed in 26 cities around the United States, Rap Snacks never reached mainstream outlets due to distribution and expensive manufacturing processes. That put him in a difficult place in the market, where large companies can have other options to partner with  chip brands, such as Frito-Lay, rather than Rap Snacks.

Lindsay is working to go through companies a few at a time so he can get into those marketplaces or mom-and-pop stores.

He is one of the many Black owned companies that has been thriving for over 25 years. In over two decades he has expanded his product line by including noodles and more unique flavors to accommodate the celebrities that grace the  Rap Snacks bag.

Recently, the company decided to partner with Slutty Vegan burger restaurant in Atlanta to create its first vegan potato chip in order to provide a culturally diverse option for their audience.  

While Rap Snacks is still in the forefront for Lindsay, he has been the brand manager for artists like Master P and Meek Mill where he “connects brands with corporate America.”

Mogul and now business partner, Master P, who is also a great advocate for Black owned brands and companies, has been supporting Lindsay’s efforts for years along with his son, Romeo miller. He secured a deal in 2019 with Walmart to carry his Rap Snacks chips in 4,200 stores nationwide.

So the next time you reach for a snack remember Rap Snacks.

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