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Top Asian beauty companies donate proceeds to AAPI community

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Jason Wu Beauty

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May is around the corner, so that means it is time to celebrate Asian American and Pacific Island Heritage month.

Companies like Jason Wu Beauty and KimChi Chic Beauty, both under the umbrella of Bespoke Beauty Brands (BBB), have been helping hard to bring light to the accomplishments and influence of Asian Americans and Pacific Islander Americans. So this year, these two trendsetting companies are partnering with NAPAWF for this year’s history month. 

If you didn’t know, NAPAWF is the National Asian Pacific American Women’s Forum; They are focused on empowering AAPI women and girls to influence them for the better in their everyday lives. 

These proceeds are supposed to empower AAPI women and girls by aiding in policy change and trying to help with systemic change. 

Jason Wu Beauty and KimChi Chic are donating a portion of their proceeds of all their Jason Wu Beauty brow products and KimChi Chic Beauty lip products to NAPAWF. And with NAPAWF being the only national organization that dedicates its time to empowering AAPI women and girls in all stages of their lives, this partnering is monumental. 

NAPAWF has been mobilizing in over fourteen cities from New York to the San Francisco area, and they are trying to create real social, political, and economic change. Therefore, the donation from proceeds of these products can make a difference in women’s lives.

So, Bespoke Beauty Brands and other companies are doing what they can to aid AAPI women of all ages, perfect for celebrating this heritage month. So throw those brows on and slap on some lip gloss cause we’re celebrating AAPI history month in style.

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