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Luxury car company Ferrari is going from the streets to streetwear, as they introduce an apparel line

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Ferrari.com

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Ferrari has been a desired car for years for many people. Kids pick out their favorite ones in magazines and dream of the day of potentially driving one. The luxury car company goes beyond providing sought after cars to providing apparel. Yes, soon you will be able to pull up and step out in all Ferrari. The apparel will feature items for women, men, and children.

The auto company’s first fashion show is expected to take place in Maranello, Italy on June 13th. The first collection will be overseen by designer, Rocco Iannone, who formerly was head designer at Giorgio Armani.

Ferrari has continued off their normal car focused course and has plans to re-open the Ferrari owned restaurant, Cavallino based in Italy. The restaurant will be ran by renowned chef Massimo Bottura.

John Elkann, chairman of Ferrari stated, “Over the years, we have developed considerable knowledge about the luxury sector and our ownership of Ferrari has allowed us to understand better the art of building luxury brands.”

Ferrari already a trailblazer, but has just raised the bar even higher. The luxury brand expansion is part of the company’s mission to guide Ferrari into a new era of greater achievements.

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