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American Girl partners with Harlem’s Fashion Row creating new ‘World By Us’ collection

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Ilya S. Savenok/Getty Images for American Girl

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American Girl celebrated their 35th year anniversary with Harlem’s Fashion Row by debuting their new cutting-edge “World by Us” collection of dolls and book collection to demonstrate modern storylines for the everyday American Girl. 

‘World By Us’ debuted their children’s fashion brand Janie and Jack launched a capsule collection on September 24th with styles inspired by the new World By Us characters.

Brandice Daniel, founder and CEO of Harlem’s Fashion Row tapped in with emerging designers, Samantha Black, Nichole Lynel and Kristian Lorén to represent what the dolls stand for and what the future of fashion will be.

Samantha Black was assigned to biracial environmentalist Evette Peeters, Nichole Lynel worked with a young Black fashion designer who used her platform to speak out against racial injustice Makena Williams, and Kristian Lorén worked with Hispanic athlete Maritza Ochoa who advocates for immigrant families.

“American Girl was built on a foundation of diverse and inclusive storytelling and different perspectives throughout American history. As we started to tell contemporary stories, we wanted to make sure that it was a reflection of what was happening with the American girls of today,” Jamie Cygielman stated.

Carly Cushnie revived the original American Girl characters, Felicity, Josefina, Kirsten, Addy, Samantha, and Molly, to be sophisticated yet fashion forward appearance. 

 “They’re the brand that we want to want to work with. It gives us a great opportunity to really communicate with children, which is amazing, and show them what’s possible through these designer’s journeys.”

After the new dolls, Makena Williams™, Evette Peeters™, and Maritza Ochoa™, Brandice Daniel knew that these two brands would create a dream partnership to impact not only designers of color, but also young women and girls of color.

Makena Williams, one of the newest contemporary characters introduced as part of the “World By Us” cast, was designated by Nicole Lynel’s inspiration.

Among those who attended was Victor Cruz’s daughter, Kennedy who modeled one of the new American Girl dolls’ looks. Chanel Iman attended with her little girls Cassie Snow and Cali Clay.

American Girl also donated $25k to HFR’s ICON360 to raise awareness and funds for the next generation of BIPOC designers and creatives.