Wizkid is set to headline Culture Management Group’s “Made in Africa” Afrochella Festival 2021 event in Accra, Ghana on December 28.
Afrochella also has a partnership with YouTube Music which helps bring musical programs to Africa. The day before the main event on the 27th, an in-person event will be hosted at the Afrochella Music Museum with a focus on the youth, as well as provide assistance to aspiring music industry professionals in Africa.
Afrochella’s mission has been to amplify the voices of its people and bring Africa’s most talented creatives, artists, and entrepreneurs to perform.
“Made in Africa” will pay homage to the continent as well as aims to further the advancement and awareness of Africa’s influence in music, art, fashion, and food.
Co-founder and CEO of Afrochella, Abdul Karim Abdullah spoke to Black Enterprise stating that his team wanted “…to shine a light on the talent that can be found right here on the continent.”
“Through this theme, we hope to continue to increase awareness of up-and-coming creatives and promote the advancement of Africa’s homegrown talent,” Abdullah continued.
In addition to live performances, the music festival will also roll out a series of activations aligned with its mission of elevating and highlighting the newer generation of creative young talent.
The event activation includes two production masterclasses on the art of beat-making led by Ghanaian producers Juls and GuiltyBeatz along with hearing from guest speakers during a three-part panel series, which includes Future Voices of Africa; A Queen Leads, based around innovative women in the music industry; and The Diaspora Effect, focused on the growth of African music.
“We’re so proud to join #YouTubeBlack to bring musical education resources to Ghana. With the help of this program, we can continue to inspire and influence the next generation of young African artists,” Abdullah stated.