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LIVSTREETWEAR pays homage to Alabama with new Foot Locker ‘Behind Her Label’ collection


image-by @mckenziemthomoson


LIVSTREETWEAR by Olivia “Liv” Anthony made its debut in Foot Locker with their new “Behind Her Label.”

The new platform serves as Foot Locker Women’s response to the gender gap in streetwear design. Foot Locker is using the new “Behind Her Label” to take a step towards closing the gap for designers from underrepresented communities. Behind Her Label aims to elevate and provide resources to emerging female streetwear designers.

LIVSTREETWEAR is a special selection of female-led fashion brands pioneering Behind Her Label’s current collection of streetwear designs.

Anthony’s roots are in Birmingham, Alabama. She began her brand in 2012 selling custom t-shirts from her car. Since then, she has later expanded her brand while living in NYC and had the opportunity to be on season one of  ‘Good Looking Out’ by Complex.

Her collection and materials are inspired by the culture of the 1990s and early 2000s as well as pays tribute to her hometown. Her designs celebrates and pays respect to the decade by using vivid colors, distinctive materials, and strong silhouettes to breathe fresh life into historical trends. 

For her collection she modeled her LIVSTREETWEAR brand to empower women to make a statement by just “LIVIN”.

The green, white, and black collection is out now and ranges from $35 to $100 including the East Side 205 Hoodie, the Round 2 Cargo Pants, and the matching Round 2 Bomber Jacket, a t-shirt, crop top, bomber jacket, jogger, cargo pants, hoodie and a fleece.

Each collaborator will create an exclusive product line that will be sold in one chosen Foot Locker store in their home city, and online. LIVSTREETWEAR’s current collection is available on and in select Foot Locker stores beginning Monday, December 27th.