Black Entertainment Television, BET, has announced a new original documentary, “SMOKE: Marijuana + Black America,” that will be executive-produced and narrated by Nasir ‘Nas’ Jones.
BET’s ‘SMOKE’ sheds light on how Black Americans deserve a piece of marijuana’s growing fortunes.
The two hour special talks about marijuana’s cultural, social, economic and legal impact on American society, specifically in the Black community. Some stories will be told through the lens of experts, policy makers, advocates and innovators in the consistently growing legal cannabis industry.
‘SMOKE’ will follow the history of marijuana in the Black community. Beginning from the early usage of using the drug recreationally to the political and racial dynamics that led to the criminalization of cannabis and its prohibition.
The documentary features testimonies ranging from notable individuals including Senator Kamala D. Harris, at the time, Senator Cory Booker, Illinois Governor J.B. Pritzker, Ty Dolla $ign, and many more prolific influences in the Black communities
“Even still, hate exists in this business for black people, and that is something that sickens me and should be recognized for its blatant evil. The people that have been locked up for marijuana should not only be freed but receive restitution for the damage done to them by outdated laws. It’s important to spread awareness on this, and that’s why everyone needs to make sure they tune in and watch the documentary ‘SMOKE,’” says rapper Nas.
The community further goes into America’s war on drugs systematically targeting marijuana use in the Black community which ultimately resulted in racially disproportionate numbers of arrests and convictions.
The legal cannabis industry is expected to generate $30 billion in sales by 2025 where only 4.3 percent of dispensaries are currently Black owned.
“SMOKE” will dig deeper into the stories of African American entrepreneurs across the country that have been fighting to own a piece of the growing legal cannabis industry that is currently dominated by White owned individuals.
“SMOKE: Marijuana + Black America” is produced by Swirl Films where Nasir “Nas” Jones, Jason Samuels from BET, and Eric Tomosunas from Swirl Films serve as executive producers. Erik Parker is the director for the documentary and Swirl Films’ Tony L. Strickland will be the co-executive producer.
“SMOKE: Marijuana + Black America” is set to premiere on Wednesday, November 18th at 10pm ET/PT.
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