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Sean Combs’ CÎROC Ultra-Premium Vodka launches #CIROCStands campaign


Chris Pizzello-Associated-Press


CÎROC and Sean Diddy Combs continue to shift the culture by introducing #CIROCStands for Black businesses, an initiative to support Black excellence and achievements.

The campaign plans to amplify the stories and successes of three local Black women-owned businesses and their owners, providing them with major exposure with the CÎROC brand along with providing mentorship from CÎROC Black Executive partners. 

“As a brand, we are committed to amplifying and celebrating Black voices across the country and giving a platform to Black changemakers and their ongoing work,” says Adrienne Cuschieri, Brand Director of CÎROC. “Through #CIROCStands, we are proud to partner with leaders in their communities to share positive and powerful messages that spread joy and celebrate those defining culture and shaping the future.”

CÎROC’s strategy will elevate Black-owned businesses through digital content on its brand platforms, as well as PR outreach and digital out-of-home advertising in different cities to highlight stories of achievement and success.

The series will start in New York City with media personality Angela Yee hosting as well as interviewing the female founders. Yee will be joined with Steven John Irby to interview the business owners to explore their stories and journey of entrepreneurship.  

CÎROC will be redirecting their advertising dollars to feature businesses with the CÎROC brand on billboards in Times Square and each ground-breaking female founder will be paired with one of CÎROC’s Black Executive partners, who will provide mentorship.
To learn more about the #CIROCStands platform and the featured businesses and owners in this campaign and the next cities and Black businesses to be amplified with the CÎROC brand, visit CIROC on Instagram.